Thursday, February 3, 2011

Get a Sponsor for Your Next Party

You don't have to throw a Star Jones wedding or rock star it up in Vegas to get a sponsor for your next party. House Party brings a collection of brands who want you to try them and share them with your friends. Just sign up and they'll pair you with a product. The over 21 version includes brands like Tapena Wine, Jack Daniel's and Sauza Tequila.

Paparazzi not included.

Wednesday, February 2, 2011

New York's First All-Keg Wine

Reposted from Tasting Table


Gotham Project Wines

Thanks to Gotham Project--a new collaboration between winemaker Charles Bieler (of Three Thieves fame) and Bruce Schneider of Long Island's Schneider Vineyards--our ideas about the keg are about to change.

The team recently formed New York's first all-keg wine company, transplanting the frat-house drinking device to some of the city's top bars and restaurants.

Its original release--a Riesling from the Finger Lakes--is a vibrant, juicy white already on tap at spots like the John Dory Oyster Bar, Red Rooster, Terroir Tribeca and Blue Ribbon Brooklyn. Low in alcohol and utterly fresh, it's the perfect beverage for this format: In other words, it goes down with such ease that you'll probably want more than a glass (or two).

Gotham Project's devotion to the keg represents more than just novelty: The 20-liter containers cause a lower environmental impact and prevent oxidation, keeping the juice fresh for months. Better yet, the reduced price of packaging and shipping trickles down to equal savings for the drinker.

Within the next few months, the team plans to release The Fork, a Merlot-based blend from Long Island's North Fork, as well as a 2010 Sauvignon Blanc from Chile.

Tuesday, February 1, 2011

Finishing School for Drinkers

It's the kind of school that would make Emily Post proud. There's a new Facebook app that offers bartenders of all levels a guide to making a better cocktail. Instead of balancing books on your head, Finlandia Vodka's Finnishing School (get it? Two "n's". Ha.) offers shakers tips and trips to balance the perfect drink. The instructors are no slouches either. Tony Abou-Ganim and Dale DeGroff support the instruction, so you know you're learning from the best.

This app is one of the more robust Facebook attempts I've seen. It allows users an engaging experience without jumping all over the place. The video lessons look as though they have a time stamp, so watch the videos while you can.