Friday, August 27, 2010

App Review: iLoveBeer: Zythology

From Anheuser-Busch comes a new (and free) sister application to Beck's Gig Finder and Stella Artois Le Bar Guide called iLoveBeer. This app gives you on-the-go beer pairings and the option to share them on various social media platforms, plus a "My Beer" section that helps you find your favorite beer based on your preferences.

Drink up and pair up!


Download from iTunes

Thursday, August 26, 2010

Americans Are Getting Their Drink on More Than Ever

Sixty-seven percent of U.S. adults drink alcohol, a slight increase over last year and the highest reading recorded since 1985 by one percentage point.



Beer remains the favorite beverage among drinkers, followed by wine and then liquor.


Read the entire Gallup poll here

Tuesday, August 24, 2010

Food, Wine and Spirits Coming to a City Near You

There's more to life than a glass of wine. More meaning the quest to get more of it.

Chances are there are events happening right under your well-educated nose. The creators of Localwineevents.com expected as much. And the more than 120k e-newsletter subscribers proved as much. Localwineevents.com is an Evite of sorts, focused on bringing wine, spirits and food awareness to locals across the country. When I searched for events near New York City I found 180 right off the bat.There are hundreds of other cities (big and small) and countries represented as well. This site is ideal for wine enthusiasts, wineries, wine sellers and travelers looking for local flavor.

Open your calendar and pencil in a good time.

Monday, August 23, 2010

Wining the Airwaves

SIRIUS XM Radio will launch Wine & Web with Gary Vaynerchuk, a live, two-hour weekly call-in show hosted by the wine expert, social media commentator and bestselling author.  On "Wine & Web with Gary Vaynerchuk," America's social media sommelier brings his passion to the radio, exploring everything from tech trends to taste buds and taking calls from across the country.

Read the rest of the article on PR Newswire

Sunday, August 22, 2010

Absolut Diversion

Watch the movie
Absolut is known for their spotlight exposure more than most spirits. Regardless of subjective taste, you can't ignore their well-placed presence and marketing ingenuity. Hot on the tail of the Absolut Brooklyn launch, the vodka makers revamped their old standards by offering up Lemon Drop, an Absolut Citron recipe embodied through a superhero played by Ali Larter.  Dressed in a '70s yellow vinyl cat suit, Lemon Drop is portrayed as part sour, part sweet and all bad ass. If you've been wondering how lemon drop shots and '70s exploitation films work together, you're in luck.