Sunday, August 22, 2010

Absolut Diversion

Watch the movie
Absolut is known for their spotlight exposure more than most spirits. Regardless of subjective taste, you can't ignore their well-placed presence and marketing ingenuity. Hot on the tail of the Absolut Brooklyn launch, the vodka makers revamped their old standards by offering up Lemon Drop, an Absolut Citron recipe embodied through a superhero played by Ali Larter.  Dressed in a '70s yellow vinyl cat suit, Lemon Drop is portrayed as part sour, part sweet and all bad ass. If you've been wondering how lemon drop shots and '70s exploitation films work together, you're in luck.

No comments:

Post a Comment