Kickstarter is a way to fund creative endeavors from blossoming business owners, musicians, thought leaders, etc. It's powered by a unique all-or-nothing funding method where projects must be fully-funded or no money changes hands.
The posting here is for a group of guys trying to finish a movie about "box wine and sloth". Who doesn't love a good box wine movie?
Check out Kickstarter to support your local starving (or thirsty) artist.